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Web Survey Bibliography

Title Telephone and Web: The Mixed-mode Challenge
Author Speize, H., Baker, R. P., Wiitala, W., Greene, J.
Source 2nd International Conference on Telephone2nd International Conference on Telephone ;
Year 2006
Access date 08.01.2006
Abstract

As telephone surveys have increased both in difficulty and cost, more research is migrating to the lower cost alternative of the Web. Yet the influence of mode, especially on health-related questions, remains unclear. This paper reports on an experimental comparison of web and telephone in a study of employee attitudes toward health plan alternatives. Respondents were randomly assigned to either telephone or Web as their primary mode. The mixed-mode study achieved an overall response rate of 84%. Telephone respondents exhibited social desirability effects for several health-related questions, including overall health status and reports of healthy behaviors. The use of multi-item indices seemed to mitigate this effect. The study also found higher item nonresponse on the web, but little evidence of modal differences in satisficing behaviors.

Access/Direct link Conference homepage (abstract)
Year of publication2006
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2006 (98)

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